Tourism Malaysia launches the ‘Miss SHOPhia Coffee Experience‘ Package in an effort to promote the coffee industry among domestic and international tourists.

The publication of the ‘Miss SHOPhia Coffee Experience’ package combines coffee-themed gastronomy and other special interest segments, consisting of 30 unique packages developed. This new package is a continuation of the ‘Northern Malaysia Coffee Experience’ launched last year, involving package offerings in the states of Perak, Penang, Kedah, and Perlis.

Packages start from RM95 per person up to RM959 for a 3 Days 2 Nights package (3D2N). The package offers visits to a coffee factory in Taiping, Perak; touring coffee seedling sites in Sik, Kedah; experiencing coffee in Borneo while enjoying the beauty of the hornbill land and the unique culture in the states below the wind.

These packages are seen to have significant potential for promotion in line with the National Tourism Policy, which focuses on enhancing tourist experiences, aligning with the current trend where Millennials consider relaxing in coffee shops or cafes as a lifestyle.

Tourism Malaysia also collaborates with the website provider “” in listing coffee shops and cafes involved in this campaign. More than 2,000 coffee shops throughout Malaysia are listed, and this ‘coffee mapping’ can be promoted internationally.

Tourism Malaysia and Coffee Festival Ventures also collaborate in organizing Miss SHOPhia Go Coffee Festival Extended 2023, bringing together coffee entrepreneurs from Cameron Highlands, Johor Bahru, Kota Bharu, Melaka, Alor Setar, Selangor, and Kuala Lumpur to introduce their products and demonstrate their coffee preparation methods and art.

A highlight of this coffee exhibition is the special coffee from Borneo presented by the Sarawak Tourism Board and Sabah Tourism Board through the Sabah United Coffee Association to introduce it to visitors from both domestic and international locations visiting the Pavilion Bukit Jalil.

The launch event of this campaign took place at Piazza, Pavilion Bukit Jalil, in conjunction with the Miss SHOPhia Go Coffee Festival Extended 2023 event and was inaugurated by YBhg. Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, and attended by Mr. Shahrin Mokhtar, Director of Package Development Division, Tourism Malaysia.

Dato’ Dr. Ammar said that at least 300 packages are targeted to be sold during the promotion period with an expected return of RM100,000. “We hope to expand the promotion of the ‘Miss SHOPhia Coffee Experience’ Package with the involvement of more tourism operators throughout Malaysia,” he said. He added that Tourism Malaysia is always ready to help promote such packages that directly benefit tourists and the tourism industry players involved.

For more information about the offered packages, you can visit the Tourism Malaysia website at

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