Mr. Eldrick Koh, Organising Chairman for the ASEAN Festival 2024, recently held a productive meeting with YB Puan Nicole Tan Lee Koon, Chairman of the Tourism, Arts, and Culture Action Committee of Negeri Sembilan. The meeting, held in the presence of Mr. Chan Loong Choong and the team from GEM Box, the official venue partner, focused on the role the upcoming festival will play in promoting Negeri Sembilan as a key cultural and tourism hub.
The ASEAN Festival 2024, scheduled from 14th to 17th November 2024 at GEM Box, Nilai, will celebrate the rich and diverse cultural heritage of ASEAN member nations. During the meeting, Mr. Koh shared insights on how the festival will highlight the unique attractions, culinary delights, and traditions of Negeri Sembilan, offering both local and international visitors a truly immersive experience.
“We are excited to collaborate with YB Puan Nicole Tan and her team in promoting Negeri Sembilan’s cultural and tourism assets through the ASEAN Festival. This event provides a platform to showcase the region’s local attractions and its rich culinary heritage, while also fostering regional collaboration and unity among ASEAN member nations,” said Mr. Koh.
The meeting also touched upon the pivotal role that GEM Box will play as the official venue partner, providing a vibrant space for the festival’s activities and exhibitions. The collaboration between the organizers and the Negeri Sembilan government aims to further elevate the state’s profile as a premier tourism destination within Malaysia and ASEAN.